This week, Megs sits down with Samantha Camastro of @loulabeautyny — to talk about building a thriving brow + lash business through kindness, client care, smart boundaries, and a true luxury experience.

Samantha shares her journey from BOCES cosmetology student to multi-service artist, educator with @elleebana, and owner of a beautiful four-room studio in Armonk, NY. She opens up about balancing services with teaching, why policies should never feel like punishment, and how personal connection is the real secret to long-term success in the beauty industry.

📌 Technical Note:
About three-quarters of the way through the episode, we hit a few small technical difficulties — Samantha’s video drops, and Megs’ feed glitches for a few seconds as well.
Thank you for bearing with us 💛 The audio stays clear and the conversation continues seamlessly.

They talk about:
✨ The most common mistakes students make during hands-on classes
✨ Turning brow shaping from a “five-minute service” into a luxury experience
✨ Why kindness builds a fuller book than any marketing strategy
✨ Setting boundaries without being rigid about policies
✨ How to stay booked without burning yourself out
✨ Growing your business through real-life connection — not just Instagram
✨ What to say when you're too booked to take new clients
✨ Knowing when it’s time to raise your prices

Whether you’re a brow artist, lash educator, or beauty pro navigating the transition from booked-and-busy to structured-and-sustainable, this episode is packed with honesty, clarity, and real business wisdom from two artists who truly care about the client experience.

Connect with Samantha:

IG → @loulabeautyny
⁠🌐 loulabeautyny.com⁠

💛 Thank you to our sponsor, Megs of Browducation! ✨
Learn the art of Hand-Tied Threading, Megs’ signature technique designed to help artists refine precision, master tension, and elevate client results 🌿

Follow the pod + your host for updates 👇
IG: @browducation + @the.eyebrow.goddess
TikTok: @the.eyebrow.goddess
🌐 www.theeyebrowgoddess.com

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Connect with Samantha:💻 Links: