#578: The future of shoppable TV with Peter Hamilton, Roku
Description
Today we’re going to talk about how brands can use streaming and shoppable TV to engage and build valuable customer relationships.
While Roku is mostly known as the most popular streaming platform in the US, Canada, and Mexico reaching over 83 million households, it’s also a strategic advertising destination for some of the biggest brands from Disney to McDonald’s. To talk about all of this as well as some recent announcements, I’d like to welcome Peter Hamilton, Senior Director of Ad Innovation, Roku.
Peter Hamilton is an experienced technology executive as well as an active advisor and investor in tech startups with passionate founders. He joined Roku in 2021 as the Head of Television Commerce. Today, he is the Senior Director of Ad Innovation at Roku, where his teams build all consumer-facing ad experiences on Roku.
RESOURCES
Roku website: https://www.roku.com/
Roku Ads Manager: https://advertising.roku.com/solutions/advertise/ads-manager
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
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