58: The Two Foundations Every Meaningful Business Needs

58: The Two Foundations Every Meaningful Business Needs

Update: 2025-12-03
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If you’re in the middle of a career change, feeling burned out, or trying to build meaningful work that actually sustains you, there are two foundations you cannot skip.

Most people focus on ideas, values, or purpose. But without defining how you want work to feel, and who urgently needs your work enough to pay for it, you end up recreating the same patterns that drove you to burnout in the first place.

This episode breaks down the two decisions that determine whether your business or consultancy will thrive or drain you.

You’ll learn how to design work that fits the rhythm and boundaries you need, and how to identify the specific people who feel the problem sharply, recognise your value immediately, and can invest in it.

If you want to find your purpose and generate real momentum in your next chapter, start here.

And if you want support applying this to your own meaningful business, I’m teaching it live on 9 December in a practical 90-minute workshop.

Details and sign up here: https://calendly.com/regenerativeworklife

Next steps:

Discover the Meaningful Business Incubator
Subscribe to my emails
Book a call with me

Related episodes:

→ EP11: How To Talk To Your Partner About Regenerative Career Change
→ EP7: Pause Is a Career Power Move (Regenerative Unsticking Point with Shweta)
→ EP3: Tips to Avoid Corporate Greenwash in Your Sustainable Job Search



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58: The Two Foundations Every Meaningful Business Needs

58: The Two Foundations Every Meaningful Business Needs

Alisa Murphy - From Corporate Into Calling