[ FR ] L'épisode est disponible en version sous-titrée sur Youtube

Jason Schiers is the new CEO of GT Bikes.

If you’re not familiar with the name of Jason, you are probably much more familiar with the brands he started or was involved in, like Enve, Trust Suspension and Why Titanium Cycles.

And when you see where Enve is today for example, you probably wonder how that guy created this brand that became what it is today.

But there’s much more than Enve that was worth discussing with Jason, and having his views on technologies, manufacturing processes, product, branding and distribution gives us an interesting perspective on the opportunities and threads that brands have to face in today’s challenges for the industry.

In this episode, expect to hear about:

- The creation of Edge, that ultimately became Enve

- Why it took so long before carbon rims became the norm

- What it takes to make a carbon rim strong enough for abusive riding

- The moment the Syndicate decided to be the first team to switch on carbon wheels in downhill racing despite scepticism among the team

- The reason why Jason sees carbon as superior to aluminium on the long run

- The reason why he thinks certain brands should focus more on simple products

- The full story behind becoming the CEO of GT

- How he sees the collaboration between brands and IBDs in a difficult context

- His plans for the future of GT

- And much more.

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Hello everyone and welcome to En Roue Libre!

En Roue Libre is the show that sharpens your knowledge of the cycling world.

En roue Libre means Freecoasting in French

And in this show, i invite you to join an in-depth conversation between cycling enthusiasts and discover inspiring journeys, tips, and the latest news from athletes, experts, entrepreneurs, and key players in the cycling world to ignite, nurture, and grow your passion for cycling.

My name is Antoine Taillefer, and you’re listening to En Roue Libre.

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Si vous avez un projet, une entreprise ou une activité en rapport avec le vélo et que vous ressentez besoin d’être entouré par des spécialistes, pensez à faire appel à LINE, l’agence conseil 360 spécialiste du vélo.

Avec Line, on vous conseille et on met en place les stratégies ainsi que les actions les plus efficaces pour le succès de votre projet dans le vélo.
Pour en savoir plus sur comment Line peut vous aider, rendez-vous sur agenceline.fr

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