DiscoverB2B Digital Marketer597 Scott Edinger - Bridging the Gap: Executing Strategies for Sales and Marketing Alignment
597 Scott Edinger - Bridging the Gap: Executing Strategies for Sales and Marketing Alignment

597 Scott Edinger - Bridging the Gap: Executing Strategies for Sales and Marketing Alignment

Update: 2024-06-20
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In this enlightening episode of the B2B Digital Marketer podcast, host Jim Rembach is joined by Scott Edinger to discuss the critical importance of aligning sales and marketing strategies to drive business growth. Scott, a seasoned consultant and author, shares his expertise on how to bridge the gap between strategy development and execution, emphasizing the need for a strong connection between leadership and sales teams.

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597 Scott Edinger - Bridging the Gap: Executing Strategies for Sales and Marketing Alignment

597 Scott Edinger - Bridging the Gap: Executing Strategies for Sales and Marketing Alignment

Jim Rembach