5PM: Getting Badgers Fans to Buy Back In, & Negative Brand Equity for Fickell & McIntosh! Plus, Hotel in an Acquarium?
Update: 2025-10-22
Description
Jim Rutledge & Molly Brown roll into Hour 2 from ESPN Milwaukee, as they finally get to talking about Badgers football. After the loss of faith from fans in both Chris McIntosh & Luke Fickell, they ask today's first Siding Unlimited poll question: Does Badgers football have a bigger problem with coaching or NIL/recruiting? How much does McIntosh's failed approach to NIL feed into the negative on-field results for Luke Fickell, and if it's going to change, what has to improve first? Is cutting non-revenue programs a real concern, and would fans be willing to pay a $0.50 NIL tax on tickets? Plus, what move could Mac possibly make to get fans to buy back in, and is the model we need to copy just right to South in Illinois, and could Jim Leonhard re-energize this fanbase? During Throwing Stones, they finally get to Jim's hotel topic after seeing fans can stay a night at the Blue Jays stadium. What would you want to stay in like a hotel?
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