In this episode we explore the next-gen mentality of plastic technology with experts from one of the largest custom thermoformers in North America, Plastic Ingenuity. Brandon Abernathy, a technical sales engineer, and Zach Muscato, a sustainability champion, represent Plastic Ingenuity which serves customers in the food, consumer goods, and medical industries for their plastic packaging needs. Our society's overconsumption of plastic is no doubt problematic, but spoiler alert: plastic may not be as evil as we often make it out to be. Brandon and Zach discuss both the problems and the benefits of plastic, with a comprehensive discussion of plastic innovation's major opportunity areas. They dive into the myriad upstream, middlestream, and downstream considerations for making plastic production more sustainable. After the episode, you'll definitely want to check out their Good Information YouTube Channel where Brandon and Zach have put together educational videos covering the basics and common misconceptions about plastic!