"Change begins when individuals choose to act differently and others take notice." -- Steve Westlake

In this last episode, Bernice Notenboom delves into how individual choices and collective behavior shape the aviation industry’s response to climate change. She examines the power of personal actions, social norms and leadership in driving a more sustainable future for aviation.

Bernice also reflects on her personal flying decisions and highlights the role of influential figures like Stephan Prince, a billionaire who gave up private jet travel to inspire change. 

Featured Guests

• Dr. Steve Westlake: Researcher at Cardiff University 
• Professor Stefan Gössling: Sustainability expert from Lund University
• Dr. Linda Steg: Environmental psychologist at the University of Groningen

Key topics

• Social influence and climate action
• Positive over negative reinforcement
• Environmental and ethical implications of luxury air travel

Keywords: Sustainability, Climate, Action, Aviation, Future, Flygskam, Movement, Private Jets, Carbon Footprint, Social Influence, Eco Travel, Emissions, Sustainability, Impact, Change, CO2, podcast