DiscoverThe Consistency Corner: Lightening the Mental Load of Marketing6 Strategic Questions Every CEO Should Answer Before Building Their 2026 Marketing Plan
6 Strategic Questions Every CEO Should Answer Before Building Their 2026 Marketing Plan

6 Strategic Questions Every CEO Should Answer Before Building Their 2026 Marketing Plan

Update: 2025-12-16
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Before you map out your 2026 marketing strategy, you need one thing most founders skip: clarity. In this CEO-to-CEO conversation, Ruthie walks you through six strategic prompts designed to help you identify where your business is headed, which offers support that growth, and what actually needs to shift for the next level.

Instead of rinsing and repeating the same content plan year after year, this episode invites you to zoom out, get honest about what’s working, and release the mental load you’ve been quietly carrying. Marketing isn’t stressful because of the posting — it’s stressful because of the deciding. And when you’re the one holding every strategic decision, every direction change, and every big-picture responsibility? It’s exhausting.

Inside this episode, you’ll reflect on what success truly looks like for your business in 2026, identify which offers will drive that success, assess the real job social media needs to play for your brand, and determine what’s no longer serving you. You’ll also explore what kind of support would allow you to lead without holding everything yourself.

If you’re ready to step into 2026 with clarity, confidence, and a strategy that supports your growth (not your burnout), this episode is your starting point.

And if you’re feeling the weight of carrying your marketing alone? The Corner Office is now booking for Q1. Let’s map out your next season together.


Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

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6 Strategic Questions Every CEO Should Answer Before Building Their 2026 Marketing Plan

6 Strategic Questions Every CEO Should Answer Before Building Their 2026 Marketing Plan

Ruthie Sterrett | Marketing Strategist