6. What’s the Point of Social Media for Nonprofits? (And How to Make It Work for You)
Description
Feeling burnt out by the pressure to “show up” on social media? You’re not alone.
In this episode of the Nonprofit Marketing Club, we’re unpacking a question I hear all the time:
Is social media really worth it for nonprofits?
The short answer:
Yes, but only if you’re using it the right way.
Here’s what we’ll cover:
Why “just posting” isn’t enough, and what to focus on instead
5 ways social media actually supports your mission
How to build trust, grow your audience, and deepen relationships
Real-time examples from nonprofits like Charity: Water
Why reach, visibility, and connection matter more than “going viral”
If you’ve ever felt like social media is a time suck with no return, this episode will give you the clarity, strategy, and encouragement you need to use it more intentionally.
✨ Bonus Resource: 🎯
Join my Free 10-Day Social Media Challenge for Nonprofits – daily prompts, strategic guidance, and a fresh start for your content. Sign up here
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