DiscoverBooks and Beyond with Bound6.16 Anand Neelakantan: Should You Be Evil To Succeed In Modern Times?
6.16 Anand Neelakantan: Should You Be Evil To Succeed In Modern Times?

6.16 Anand Neelakantan: Should You Be Evil To Succeed In Modern Times?

Update: 2024-04-23
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It might be time to ditch the traditional path to success and follow the path of “evil”! 

In this episode, Michelle and Tara speak with Anand Neelakanthan, author of the ‘The Asura Way’, a book that redefines the asura lifestyle and explores why “negative” traits like anger, pride, competition, commonly associated with the asuras, can actually benefit us!

In this exciting partnership series with Jaico Publishing House, we are featuring fascinating new authors every month, writers that captivate the audience and bring forth a revolutionary perspective to Indian literature.

Anand talks about why he ‘became an asura’, why he thinks the stories our parents tell us were invented to keep us in check, and why we need to wholeheartedly embrace the “evil” within us!

Tune in! 

‘Books and Beyond with Bound’ is the podcast where Tara Khandelwal and Michelle D’costa uncover how their books reflect the realities of our lives and society today. Find out what drives India’s finest authors: from personal experiences to jugaad research methods, insecurities to publishing journeys. Created by Bound, a storytelling company that helps you grow through stories. Follow us @boundindia on all social media platforms.




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6.16 Anand Neelakantan: Should You Be Evil To Succeed In Modern Times?

6.16 Anand Neelakantan: Should You Be Evil To Succeed In Modern Times?

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