#60: Anticipating and adapting to change with Kathleen Pomento, ProcureAbility
Description
Agility requires not only adapting to change but also anticipating it. This means understanding the evolving needs of your customers and the broader market landscape, and adjusting your strategies accordingly.
Today, we're going to talk about navigating the complexities of marketing in the procurement services industry, especially in times of economic uncertainty, and how mentorship plays a crucial role in developing future leaders.
To help me discuss this topic, I'd like to welcome Kathleen Pomento, CMO at ProcureAbility. Kathleen, welcome to the show!
About Kathleen Pomento
Kathleen Pomento on LinkedIn: https://www.linkedin.com/in/kathleenmarketingcmo/
Resources
ProcureAbility: https://procureability.com/ https://procureability.com/
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