On today’s episode, host Darren Wurz sits down with Ben Glass, founder of Ben Glass Law and Great Legal Marketing, to tackle a common frustration for law firm owners: why aren’t your marketing efforts turning leads into actual clients? Ben, a nationally recognized attorney with over four decades of experience, pulls back the curtain on flashy digital trends and reveals why genuine, referral-based relationships still reign supreme even in this digital age.

 

Ben shares:



* The biggest marketing myth that law firm owners need to ditch.

* Why referrals trumps cold leads?

* How to build and leverage a carefully curated “Dream 100” referral list.

* How storytelling can help your firm rise above the online noise.

* The power of building authentic relationships in your community.

* Scrappy marketing ideas that worked.



Resources:



* Influence: The Psychology of Persuasion by Robert B. Cialdini

* Atlas Shrugged by Ayn Rand

* Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen by Donald Miller

* Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire by Dan Martell



 

Connect with Darren Wurz:



* Schedule a Call with Darren

* The Lawyer Millionaire Founders Network



* The Lawyer Millionaire: The Complete Guide for Attorneys on Maximizing Wealth, Minimizing Taxes, and Retiring with Confidence by Darren Wurz

* LinkedIn: Darren P. Wurz

* Join The Lawyer Millionaire Founders Network and Book Club for Free

* The Lawyer Millionaire Money Mastery Assessment

* Financial Advisor Decision Checklist



 

Connect with Ben Glass:



* Tel: 703-570-8357

* Linkedin: Benjamin Glass

* Website: Great Legal Marketing

* Website: Ben Glass Law



 

About Ben Glass:

Ben Glass is a prominent long-term disability attorney, business leader, and legal marketing expert with over 40 years of experience in representing disabled and injured clients against insurance companies. He is widely recognized for his innovative approach to law and business, making significant contributions to both fields.

Early Life and Education

Ben Glass was born and raised in Northern Virginia, attending Thomas Jefferson High School where he captained his high school soccer team for three years, won a regional championship his senior year and went on to play soccer at William & Mary on scholarship.

Ben played for the Annandale Cavaliers, who won a national youth soccer championship in 1976 at the U-19 division. He started his soccer referee career at age 16 and continues to referee at the youth and high school level today.

Ben graduated from George Mason University Law School, (now The Antonin Scalia School of Law) and began the private practice of law in 1983. He started BenGlassLaw ...