601. Lead Tech Without Coding: Nelly Yusupova on Process, AI, and Responsible Influence
Description
Non-technical founders, this one’s for you. In this episode, Gregg-Brooke Koleno sits down with Nelly Yusupova—seasoned technologist, fractional CTO, and founder of TechSpeak—to demystify building scalable products without wasting time or money. Nelly shares her journey from first-generation immigrant with zero tech exposure to leading engineering teams and teaching thousands of entrepreneurs how to “speak tech,” set clear processes, and lead with confidence.
You’ll hear:
• How learning the language of tech transforms your ability to lead teams and vendors
• The costly pitfalls non-technical founders face—and the process discipline that prevents them
• A leadership moment that proves culture > “star performers,” plus why no one should be a single point of failure
• Nelly’s “AI Ladder”: moving beyond tidy prompts to strategic automations and AI agents that actually save hours
• Why process mapping comes before AI—and how action beats perfection every time
Nelly also previews her upcoming AI cohort on automations and agents.
https://www.techspeakforentrepreneurs.com/




