From professional rugby player to successful entrepreneur, Damien
Fitzpatrick built a sports recovery brand trusted by elite athletes
around the world.

In this interview, Damien shares how he went from the highs and lows of a
professional sports career to creating Pillar Performance, a
multimillion-dollar supplement company now used by Olympians and major
sports teams.

Discover how he turned an untapped niche into a global opportunity,
scaled distribution in Australia and the U.S., and built a brand that
dominates the high-performance nutrition category.

What you’ll learn in this interview:
• How Damien transitioned from athlete to entrepreneur
• The painful injury that inspired the idea for Pillar Performance
• How he built trust and credibility in a skeptical market
• Why focusing on a niche audience first accelerated growth
• The marketing and retail strategies that fuelled their global
expansion
• What founders can learn from elite athletes about resilience and
mindset
• How to use brand positioning to stand out in a saturated supplements
market

By the end of this episode, you’ll learn how to identify a niche,
validate demand, and build a trusted brand from scratch—straight from a
founder who’s lived both the athlete and entrepreneur journey.

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PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING?
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CONNECT WITH NATHAN CHAN
Instagram → ⁠⁠https://www.instagram.com/nathanchan⁠⁠
LinkedIn → ⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠

CONNECT WITH DAMIEN FITZPATRICK
Website → https://pillarperformance.shop/
Instagram → https://www.instagram.com/damienfitzpatrick/
LinkedIn → https://www.linkedin.com/in/damien-fitzpatrick-a27443114

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