DiscoverCapricorn Connect: People, Potential, Technology.#62 - Interview with Ghassen Benhadjsalah - Building Startups & Culture in the Age of GenAI
#62 - Interview with Ghassen Benhadjsalah - Building Startups & Culture in the Age of GenAI

#62 - Interview with Ghassen Benhadjsalah - Building Startups & Culture in the Age of GenAI

Update: 2025-08-03
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What does it take to build and scale a company when AI is changing the rules of the game?

No Risk, No Fun: Ghassan Ben Hajjallah on Startups, GenAI & Radical Resilience
Guest: Ghassan Ben Hajjallah, Founder of Inncivio
Host: Capricorn Connect Podcast


In this episode:
What does it take to build a company in a world where AI is changing everything — fast?


Ghassan Ben Hajjallah is a serial tech entrepreneur, GenAI-native founder, and blockchain enthusiast currently building Inncivio — a next-gen learning and engagement platform for teams. In this conversation, we unpack his founder journey, mindset, and what makes Inncivio more than just a product — it's a movement for meaningful learning.


You’ll hear about:



  • Culture as a startup’s backbone — why compromising on hiring can destroy long-term growth

  • GenAI as an amplifier — and why deep understanding (not shortcuts) will define winners

  • How to make learning actually engaging — not with slides or PDFs, but TikTok-like micro-journeys

  • The founder's resilience playbook — staying strong through rejection, risk, and reinvention

  • The quote that defines Ghassan’s philosophy:


“Some people bring a solution to every problem; others bring a problem to every solution.”


Big Takeaways:
GenAI won’t replace people — it will elevate the ones who understand the fundamentals.


Learning is a product — and like any product, it needs UX, not just content.
Culture is your startup’s immune system. Protect it.
Founding is a resilience game. Energy wins over ego.


About Ghassan Ben Hajjallah:
Ghassan is a multi-time founder driven by curiosity, courage, and an obsession with solving hard problems. With Inncivio, he’s reimagining how teams grow — blending GenAI with real instructional design to create learning tools that stick.

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#62 - Interview with Ghassen Benhadjsalah - Building Startups & Culture in the Age of GenAI

#62 - Interview with Ghassen Benhadjsalah - Building Startups & Culture in the Age of GenAI

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