The algorithm can feel like your enemy, but understanding how it works can empower you to reach your audience more effectively. In today’s episode, I’m breaking down how podcast algorithms actually work, what they prioritize, and how to optimize your content to get noticed.

We’re also getting real about how to use your podcast to say the things that matter, especially in a time when censorship and suppression are rampant on other platforms. Learn how to leverage podcasting as a powerful tool for change, connection, and freedom of speech.

What’s Inside:

• How podcast algorithms work: listener behavior, metadata, and engagement metrics
• Why consistency and keywords are your podcast’s best friends
• Tips for leveraging early engagement and geographic reach
• How podcasting gives you the freedom to speak your truth in ways social media can’t
• Building resilience against suppression through email lists, private communities, and backups

 Key Takeaways:

1. The Algorithm Loves Engagement: Completion rates, repeat listens, and active subscriptions signal to platforms that your podcast is high quality.
2. Optimize Your Metadata: Keywords in titles, show notes, and transcripts help the algorithm match your show with the right listeners.
3. Consistency is Everything: Weekly episodes keep both listeners and algorithms on your side.
4. Freedom in Podcasting: Unlike social media, podcasting platforms don’t censor content in the same way, giving you more room to say what needs to be said.
5. Stay Secure: Build direct connections with your audience through email lists and private communities, and always back up your content.

 Resources:

• Waitlist: My course, Podcasting on Autopilot, launches February 21st! Sign up here to save your spot and lock in for exclusive bonuses.
• Buzzsprout for all your hosting needs
• Vox Your Socks Off: 24 hours of all-access, on-demand coaching with me to get your podcast flourishing!
• Pitch Perfect Sponsorship Guide
  
  
• DM or tag me on Instagram/Threads: @SONIVIAstudios
• Email: rue@sonivia.com

Music Credit: Up An Octave Theme by Rue Spence with additional vocals provided by Darnell Spence

Up An Octave is hosted by Rue Spence of Sonivia. Up An Octave is a podcast for women and nonbinary people who are ready to take up space in podcasting to share their voices with the world.