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Lewis Fackrell of www.lewisfackrell.co.uk is this week's interview guest, and I was looking forward to this, a little more than usual.

I first approached Lewis when I learned that he offered hybrid coverage for his wedding couples. At the time, I hadn't seen any of his videos and was more interested in the business side of how it all worked and how useful an interview would be for you, the listener.

Once I learned that he'd been shooting and offering hybrid coverage – both stills and video – for over six years and that his couples were receiving the combo well, we scheduled this interview.

It was only then I had a deeper look at his work and it's the first time since I stopped shooting weddings that I've thought how incredibly lucky we are to be invited in to capture these days for our clients.

I think that's a testament to the work I saw on today's guest website.

Then, after a little clicking and scrolling, I found his videos and wow, no wonder his couples love his approach.

He's combining world class photography with incredible video and beautiful editing to deliver a 3-5 minute highlights film that truly sucks you in.

There's one video in particular that surely must be a booking machine for him, which I'll ask about shortly.

In this interview, Lewis shares the BIG advantage of shooting and offering hybrid packages and why couples want photo and video together.

Here's some more of what we covered in the interview:

• Why offering both photography and video has become his edge — and why couples genuinely love it


• How shifting focus to the business side of hybrid shooting unlocked more bookings and higher sales


• The real reason couples don’t need convincing to say “yes” to video — and how he makes the decision feel easy


• His perfectionist workflow: 4 days, 5 hours a day, to craft each highlights film


• The behind-the-scenes strategy that lets him shoot both video and stills — solo


• Why the word “hybrid shooter” means nothing to clients — and what to say instead that resonates


• The upsell strategy that works: book photo first, then add video once trust is built


• How he's using gear (and clever setup hacks) to shoot seamlessly, capture real emotion, and keep things simple


• Why filming clients watching their own film has become his new secret weapon


• How the client experience starts with backups… and ends with a wow


• Why authenticity trumps perfection — and what’s working right now to boost credibility and trust


• His “Hybrid Playbook” — 70 lessons built for photographers who want to do this well


• The surprising way hybrid shooting leads to less burnout, more freedom, and more time with family


• Why Lewis is considering outsourcing editing — and how that’s about buying his weekends back


• The real reason hybrid isn’t just a trend — it’s the future of wedding photography (if you choose to adapt)

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What is your big takeaway?

Following this interview, I’d love to know if you're taking anything from what Lewis shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.