630: Jon Mills – How a Pet Photography Business Hit £200K in Two Years
Description
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John Mills of https://souldog.studio hit £200K in two years with his pet photography business in the UK. He puts it down to Facebook Ads and the follow-up discovery calls!
We were exchanging emails recently, and he told me that he'd pivoted to dog photography around two years ago, having moved to a new part of the UK.
He rented a studio so he could finally start doing IPS. He said he'd always planned to move into pets, but knew having a studio with art on the walls would be essential.
He said, I’ve waited to send this email until it was official. Turnover last year was just under £200k, with 95% coming from Facebook and WANTED ads.
He has a lovely, easy-to-navigate website with a strong emphasis on booking a Discovery Call.
And I love his NO OBLIGATION OR PRESSURE SALES POLICY – straightforward and easy to see on his investment page.
In this interview, Jon shares a ton!
Here's some more of what we covered in the interview:
- From headshots to hounds — how Jon built a thriving pet photography brand from scratch
- Why client feedback is pure gold (and how Jon uses it to create unforgettable experiences)
- Charging what you’re worth — the pricing approach that boosted profits without scaring clients off
- Discovery calls that qualify the right clients and save time, energy and sanity
- Why a studio full of artwork sells more than words ever could
- Facebook ads that actually work — and the simple tweaks that keep enquiries coming in
- Coffee, dogs, and photos — the local partnerships creating real win–win opportunities
- Outsourcing for growth — how handing off editing freed up time and fuelled consistency
- Smart automation that books clients while you sleep
- Real stories and authentic testimonials that actually drive bookings
- Pricing with confidence — and why it means happier clients and fewer headaches
- Investing in yourself through coaching and community for long-term success
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If you map out your ideal life and know what you want from your business, then you can also work out, how many sessions can I do in a week? How much do I need to earn per session to make this business hit the goals that I want to hit. – Jon Mills
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all.
I was very much undervaluing the product that I was offering… I increased my prices and discovered, not only do I attract better clients, but it gives me a massive boost to go, yeah, my artwork and the product and service I provide is worth the amount that will make this business profitable, rather than constantly chasing my tail. – Jon Mills
In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything from what Jon shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.
It's the black and white images that really draw them in in the first place… it's always the black and white ones that get people's attention. – Jon Mills
If you have any questions I missed, a specific question you’d like to ask Jon, or a way to thank you for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help o
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