622: Sara Monika – Outsourcing Smarter: The Real Key to Earning More and Working Less as a Photographer
Description
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Sara Monika of www.saramonika.com is a super-talented wedding photographer with over 13 years of experience and more than 350 weddings under her belt!
She has an awesome website that must truly connect with her ideal clients, thanks to both the beautifully written copy and gorgeous photography.
However, that is not why I've asked her for this interview.
In a recent interview with Pet Photographer extraordinaire Caitlin McColl, she shared that outsourcing has completely transformed her business and the way she lives her life.
That's when she dropped the name of today's guest. Caitlin told me Sara was the queen of outsourcing and helped her get that side of her business dialled.
That was enough for me, and here we are!
In this interview, Sara shares how to outsource smarter and learn the real key to earning more and working less as a photographer.
Here's some more of what we covered in the interview:
- How outsourcing helped Sara break the income ceiling and reclaim her life as a mum and creative
- The 3 unmistakable signs it’s time to outsource (and the hidden cost of ignoring them)
- From 15-hour days to part-time hours and six figures — how Sara redesigned her business model
- Why you don’t need to earn more to start outsourcing (and how waiting holds you back)
- Sara’s ethical approach to outsourcing editing to the Philippines — and how it creates a true win-win
- The hybrid system: how she combines AI with human editors to slash turnaround time
- A behind-the-scenes look at her workflow: from Lightroom to Google Drive with her VA and editor
- Why building a team isn’t a luxury — it’s a smart strategy for growth
- The numbers: how $4,300 in outsourcing saved her 669 hours — and what she did with that time
- How to attract reliable, values-aligned virtual assistants
- Why boredom, burnout and busywork are signals to outsource — not signs to “hustle harder”
- The critical mindset shift: why working smarter always beats working harder
- Sara’s bigger mission: creating freedom, peace and impact — for herself and other creatives
- How outsourcing gave her space for passion projects, family and teaching
- What most photographers misunderstand about outsourcing — and how to get it right from the start
What’s on Offer for Premium Members
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Plus, special member-only interviews.
I'm such a nerd about numbers. And again, very open with numbers, because I don't think it's a taboo subject. Money is just a tool. It's just energy. And if we all just shared with each other, what is going on with our finances, we can all grow and support each other better. – Sara Monika
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.
Seriously, that's not all.
We don't get our time back, right? We can always make more money, but we can't get our time back. – Sara Monika
In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything from what Sara shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.
Either choose the thing that's taking up most of your time and outsource that first. So for me, that was editing or the thing that you despise and drains your energy the most. And just start with one of those. – Sara Monika
If you have any questions I missed, a specific question you’d like to ask Sara, or a way to thank you for coming on the show, feel free to add them in the comments area below.
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