625: Kim Hamblin – Photography Sales Confidence and the Business Metrics That Matter
Description
Premium Members, click here to access this interview in the premium area
Kim Hamblin of www.kimmarie.co was first interviewed on episode 420 of the podcast, where she shared the full story behind selling her incredibly successful portrait studio in Auckland, New Zealand — a studio bringing in over $500,000 in revenue.
In that chat, we covered how she built the business, why she decided to sell, and what came next.
One of the big takeaways? Expos were the engine behind most of her bookings, not Facebook ads. That led to her popular PhotoBizX training: How to book unlimited portrait clients at expos and massively reduce your reliance on FB ads — still current and available on the PhotoBizX website.
We also discovered that Kim was feeling drawn to business coaching and planned to make that her next chapter.
Fast forward to now… and that’s exactly what she’s been doing.
In this episode, Kim shares how to build sales confidence and the business metrics that matter in any photography business.
Here's some more of what we covered in the interview:
- Why selling her studio was the start of something bigger — and what Kim’s mission looks like now
- The emotional side of stepping away from a thriving business (and what she wishes more photographers knew)
- The most important question to ask before you hire a coach
- Why waiting till burnout hits is the worst time to get support
- How Kim built a six-figure studio and a life she actually enjoyed
- Are you chasing six figures… but ignoring the numbers that matter most?
- Why simplicity is your best growth strategy — especially when it comes to systems
- The SOPs that took Kim from chaos to clarity in her business
- The sales game-changer most photographers miss: education before the shoot
- How role plays and debriefs helped Kim’s team build confidence and convert more clients
- Objections? Here’s how to handle them without slashing your prices
- Why empathy beats pushiness every time when it comes to sales
- How to offer flexible pricing without lowering your value
- The truth about evergreen giveaways — and why they often flop
- What actually works: How Kim tested and tweaked giveaways to generate real leads
- Why layering your marketing beats relying on one strategy
- Volume vs quality: Which business model makes sense for you?
- What your booking gaps and no-sales are really trying to tell you
- Why coaching isn’t a luxury — it’s your shortcut to smarter growth
- How tracking the right numbers helped Kim grow her business — and now her clients’ too

What’s on Offer for Premium Members
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.
Plus, special member-only interviews.
Anyone can run a Facebook ad, everyone can do a giveaway, and go to an expiring get a ton of leads…but it's what happens in the back end that's actually going to make the difference. – Kim Hamblin
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.
Seriously, that's not all.
When you're focused on your client and not your fear of the client or fear of selling, you're going to get way better results.- Kim Hamblin
In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.

What is your big takeaway?
Following this interview, I’d love to know if you're taking anything from w