DiscoverThe Wonbyone Podcast63. John Lewis AKA Badass Vegan on Going Vegan, Building a Brand, and Hustling with Purpose
63. John Lewis AKA Badass Vegan on Going Vegan, Building a Brand, and Hustling with Purpose

63. John Lewis AKA Badass Vegan on Going Vegan, Building a Brand, and Hustling with Purpose

Update: 2025-10-15
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In this episode of the Wonbyone Podcast, Obi sits down with John Lewis—entrepreneur, author, filmmaker, and wellness advocate known as Badass Vegan. They talk about his 20-year journey on a plant-based diet, how his mother’s cancer diagnosis changed his life, and what it means to build a business rooted in health, discipline, and purpose.


John shares how his P90X transformation and YouTube content kickstarted a journey that led to a million-dollar documentary and a $500K book deal, what inspired his new vegan meat brand Badass Butcher, and why health should be a right, not a privilege.


📍 Topics covered:


Going vegan after his mother’s cancer diagnosis

Building Badass Vegan into a widely recognized brand

Debunking protein myths and eating for longevity

Creating balance through discipline and family

The business behind Badass Butcher

Redefining health as accessibility and empowerment


🎙️ Hosted by Obi Emegano – Pro Basketball Player & Olympian

🟡 Follow John: @badassvegan

🟡 Follow Obi: @obiemegano


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VISIT US : http://wonby1ne.com

PODCAST ON APPLE: https://podcasts.apple.com/us/podcast/wonbyone-podcast/id1603115592

PODCAST ON SPOTIFY: https://open.spotify.com/show/62QmQX4OTyMcyReHoHo2bi?si=ef0f8b43c7b446f6Podcast Questions

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63. John Lewis AKA Badass Vegan on Going Vegan, Building a Brand, and Hustling with Purpose

63. John Lewis AKA Badass Vegan on Going Vegan, Building a Brand, and Hustling with Purpose

OBI EMEGANO