63. Overcome rebrand and niche-pivot fears
Description
What really happens when you pivot, rebrand, or shift your niche?
In this potent short episode, I take you behind the scenes of my own recent rebrand and unpack the emotional and energetic cost of stepping into next, level visibility as a soul-led coach. This isn’t about strategy or aesthetics; it’s about identity, values, and learning how to hold yourself through discomfort when alignment doesn’t feel “good.”
Whether you're:
Changing niche or price points
Rebranding your podcast or offer
Feeling out of alignment with your content
Or simply craving more authenticity in your business
...this episode will give you a deeper understanding of why it feels scary, why you're holding back (even when you know what you want), and how to move forward without abandoning your values or nervous system.
Because alignment doesn’t always feel soft. Sometimes, it shakes the very foundation of how you’ve built your safety. And that’s exactly why so many coaches get stuck here.
Inside, I cover:
Why your creative stagnation might be a values clash, not a strategy problem
How rebrands and pivots aren’t “superficial”; they mirror your soul’s evolution
Why entrepreneurship is inherently high-risk and how that affects ex-corporate coaches
The real reason your transitions feel terrifying (it’s not what you think)
How to find safety while choosing bold, next-level moves in your coaching business
I also share the deeper truth behind my own visibility journey, and how I’ve learned to hold both the fear and the expansion as a business coach who values alignment over aesthetics.
This episode is your invitation to stop gaslighting your nervous system and start creating a business that’s rooted in truth, trust, and powerful self-expression.
Find out more about THRIVE Group and 1:1 HERE
Join the Free Visibility Series HERE
Get the free Client Creation Guide HERE