632: Jenna Harrison – Building a 3-Day Workweek Photography Business
Description
Premium Members, click here to access this interview in the premium area
Jenna Harrison of www.theuncommonway.com appears to be living her dream — and has been, ever since she threw in her great career to pursue her dreams of travel and freedom.
I first became aware of her when we connected via email, and she told me that she had built her business by implementing strategic constraints and sticking to a 3-day workweek.
Since then, she’s grown the business to a point that allowed her to retire her husband early, move their family to their dream location, buy their dream home, and live what she calls a “blue zone” lifestyle overseas.
As someone who’s all about living the life I want — and with that being the number one reason I started a photography business so that I could stop trading hours for money — I was keen to schedule this interview.
I did have some reservations, though.
Although she doesn’t label herself as a mindset coach, there’s definitely a hint of those “woo-woo” concepts that I’m a little wary of.
But then I read and watched some of the success stories from the business owners she’s helped… and it’s clear there’s a ton we can learn and apply to our own businesses.
In this interview, Jenna shares how you can build a 3-day workweek photography business by focusing on mindset, smart systems, and designing your business to serve the life you actually want.
Here's some more of what we covered in the interview:
- From wedding bookings to world travel – how Jenna built freedom into her photography business
- Why mindset, not marketing, became the secret weapon behind her rapid growth
- The sales shift that turned awkward chats into confident, high-converting conversations
- Breaking free from the business fishbowl and spotting opportunities others miss
- How working with a Princeton-trained coach unlocked Jenna’s next level of success
- The three pillars of a thriving photography business – unique offer, strong systems, CEO mindset
- Pricing with confidence and why money mindset determines your income more than your skill
- The discomfort hack – leaning into fear as the fuel for faster growth
- From 30 days of going live to unstoppable visibility and resilience through practice
- Why scheduling downtime is the real key to creativity and fresh photography ideas
- CEO time vs editing time – how to structure your week for balance and growth
- Building a sustainable business that thrives on your unique strengths and actually feels effortless
- Overcoming scarcity thinking and shifting from “not enough” to “I’m worth it”
- The small mindset tweaks that open the door to premium clients and bigger bookings
- Smart systems that save hours and stop business overwhelm before it even starts
- Living like the world’s healthiest communities – how Jenna’s Blue Zone lifestyle boosts her business success
What’s on Offer for Premium Members
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews.
So whether someone's looking more for the strategy or looking more for the mindset, the truth is that it's always wrapped up together. If you don't believe in yourself, if you don't have the confidence to sell, if you don't have the mindset, then all the strategy in the world won't. – Jenna Harrison
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all.
When airlines are selling a business class ticket, they're not like, “And if you buy business class, we're going to give you this, and we'll give you this and we'll give you this.” No, you get the business class. That's what you get, right? And plenty of people are happy to pay for that and wouldn't even want to go coach to save money. They want the business class experience. – Jenna Harrison
In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything from what Jenna shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your t
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