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Rebecca Hunnicutt of www.hunnicuttphotography.com is a lifestyle family, maternity and newborn photographer based in Portland, Oregon.

She first came onto my radar when I discovered her teaching photographers how to turn ordinary locations into amazing images with confidence and ease.

The more I dug, the more impressed I was — she runs photography classes for kids, works with pre-schools, creates profitable model call promotions, all while running a successful family photography business.

Her website is beautifully clear and easy to navigate, featuring stunning imagery and a pricing page that clearly states: Most families spend around $1,500.

I couldn’t wait to dive into this one.

In this interview, Rebecca shares how, like her, you can build a profitable, adaptable (to you) and fun photography business that you love!

Here's some more of what we covered in the interview:

• How Rebecca built a thriving family and school photography business in Portland


• The seasonal secret behind her profits — and why September to December makes all the difference


• Balancing school photography with family life — Rebecca’s smart scheduling hack


• Turning schools into goldmines: average spend per student and the role communication plays


• Why converting school families into portrait clients isn’t as simple as it sounds


• Teaching kids photography — how Rebecca fills her slow season with profitable camps


• Model calls done right: boosting bookings while delighting clients


• Pricing strategies that turn smaller sessions into big print and album sales


• The automation hacks Rebecca leans on to handle high client volume without burning out


• Why education matters — Rebecca’s move into courses, mentorship, and her “Sight Lines” brand


• The juggling act: running multiple income streams without losing focus


• Rebecca’s forward plan — refining camps, expanding education, and staying adaptable


• The mindset shift that keeps her passionate, profitable, and always learning

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What is your big takeaway?

Following this interview, I’d love to know if you're taking anything from what Rebecca shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

If you have any questions I missed, a specific question you’d like to ask Rebecca, or a way to thank you for coming on the show, feel free to add them in the comments area below.