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Ilana Wechsler of www.teachtraffic.com was first interviewed for episode 513 back in 2023 — and I’m thrilled to have her back.

Ilana specialises in helping business owners, including photographers, run profitable Google and Facebook ad campaigns — without needing to hire an expensive agency.

She has managed over $30 million in ad spend and now focuses on teaching simple, practical strategies that actually work.

Many photographers tell me that ads feel overwhelming or too expensive… Ilana’s here to show they don’t have to be.

Because when done right, ads can be one of the best ways to generate quality leads and bookings — attracting incredible clients who are already searching for photography.

In this interview, Ilana shares simple Google Ad strategies that actually generate photography bookings.

Here's some more of what we covered in the interview:

• Why Google Ads still matter for local photographers (even with AI search on the rise)


• The trap of Performance Max campaigns — and better alternatives that actually work


• Why Google Ads often beat Facebook for conversions (and the crucial difference between them)


• The mindset shift you need: Forget cost-per-click — track cost-per-qualified-lead instead


• Smart starting budgets, when to scale your spend, and the two numbers that really matter


• A simple, low-maintenance campaign type that saves hours of keyword research and works for most photographers


• How to know if it’s your ads or your website holding back bookings


• Why understanding “quality score” can make or break your campaigns


• When to run ads even if you already rank #1 in Google search


• Clever ways to track every lead — including phone calls — so you know exactly what your ad spend is getting you

What’s on Offer for Premium Members

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews.

Success with advertising is usually a process of starting small, getting the initial results so that the ads are paying for themselves, and then slowly increasing, scaling from that. – Ilana Wechsler

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all.

There is one type of campaign which I know has worked really well for pretty much all the photographers that I've helped… which is what's called a dynamic search campaign… and it actually works incredibly well. – Ilana Wechsler

In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything from what Ilana shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

If you can't convert those people into a potential customer, the solution is not to buy more traffic or do YouTube ads or do Facebook ads. The solution is to fix your website. – Ilana Wechsler

If you have any questions I missed, a specific question you’d like to ask Ilana, or a way to thank her for coming on the show, feel free to add them in the comments area below.

iTunes Reviews and Shout-outs

I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.

A very hyper-targeted Google search campaign with a presence in Google Maps, like an ad in the map pack is still the primary way that people find those types of services. – Ilana Wechsler

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will hel