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Nidhi Dahiya of www.nidscreations.com sent me a DM, which led to this incredible interview. She said in that message:

Hi Andrew! I just had my biggest month for portrait revenue in May, with USD$123.3k in sales.

Nidhi first appeared on the podcast for episode 462 in 2022.

At the time, she was working a full-time job, but expanded her photography business from a $30,000 annual turnover to over $750,000!

This was through a combination of headshots, families and senior photography sessions.

After some additional research for today's interview and following her message, the standout headline for me was how she achieved an average sale of $11,000 by offering multiple genres of photography per client. I couldn't wait to learn more about this process!

In this interview, Nidhi shares how to take branding and headshot client enquiries to $14K family portrait sales.

Here's some more of what we covered in the interview:

• The branding strategy that positions you as the go-to photographer (so clients stop shopping around)


• How to consistently attract premium buyers without spending a cent on ads


• Why niching your message, not just your genre, is the real key to scaling


• The consultation approach that builds instant trust and sets up five-figure sales


• How Nidhi regularly turns sessions into $14,000+ sales using wall art and products


• Smart ways to handle clients with smaller budgets — while still leaving them feeling valued


• The role of mindset in business growth (and how belief shifts can transform your bookings overnight)


• Behind the scenes of Nidhi’s home-based luxury studio and the little touches that elevate the client experience


• Why showing clients the end product first (albums, wall art, website images) changes how they buy


• How coaching and mentorship accelerated Nidhi’s students’ results — and how the same support could help you


• The surprising truth: you don’t need to niche down to one genre… but you do need to niche your message

What’s on Offer for Premium Members

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I believe that everybody will spend 10,000 and up with me, and they do. If I feel like, “Oh, $10,000 sounds like a lot of money, I don't think I'm worth it,” or “My work is not good enough,” right? If I'm just living in my head, then I'm not going to attract that – Nidhi Dahiya

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all.

I feel like no artist should be a struggling artist. I want to erase that term from the face of earth, like every artist should be a millionaire. – Nidhi Dahiya

In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything from what Nidhi shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

My clients come to me because they really want to work with me… they're flexible as well because they want that quality work, and they know that nobody else can give it to them. – Nidhi Dahiya

If you have any questions I missed, a specific question you’d like to ask Nidhi, or a way to thank her for coming on the show, feel free to add them in the comments area below.

iTunes Reviews and Shout-outs

I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.

I don't think you have to niche down on a genre. You do have to niche down on something, though… we all need to niche down on that