#637 - Kory Stevens - Founder Taft Shoes Sold 9 Figure Company
Update: 2025-08-06
Description
In this powerful episode of The Jimmy Rex Show, Jimmy sits down with Kory Stevens, founder of Taft, to explore the deeply personal and professional journey behind one of the fastest-growing men’s fashion brands in the world. Kory opens up about the real cost of success—sharing the toll his rapid rise in business took on his mental health and family life. From living in a small apartment with his wife and newborn to making millions within just a few years, Kory shares the behind-the-scenes reality of building a viral, bootstrapped eCommerce empire.
Kory walks us through the early days of Taft, including his first viral Reddit post, how he leveraged organic social media to drive explosive growth, and what it felt like to become a self-made millionaire almost overnight. But he doesn’t shy away from the struggles—revealing the emotional breakdowns, the therapy sessions, and the identity crisis that followed when he realized he no longer knew who he was outside of the business.
This episode is a raw and honest look at entrepreneurship, mental health, marriage, and the power of vulnerability. Whether you're a startup founder, aspiring entrepreneur, or someone navigating your own path to self-worth, Kory’s story will challenge and inspire you to rethink what success really means.
Kory walks us through the early days of Taft, including his first viral Reddit post, how he leveraged organic social media to drive explosive growth, and what it felt like to become a self-made millionaire almost overnight. But he doesn’t shy away from the struggles—revealing the emotional breakdowns, the therapy sessions, and the identity crisis that followed when he realized he no longer knew who he was outside of the business.
This episode is a raw and honest look at entrepreneurship, mental health, marriage, and the power of vulnerability. Whether you're a startup founder, aspiring entrepreneur, or someone navigating your own path to self-worth, Kory’s story will challenge and inspire you to rethink what success really means.
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