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A couple of months ago, I interviewed a UK-based photography business coach, Kenny Martin — also known as The Studio Doctor.

His recipe for success was to shoot portraits, focus on the numbers, get people in front of your camera as often as possible and give them the chance to spend more.

He and what he shared were a big hit with listeners.

Then he surprised me with this email…

Kenny says:

I never mentioned that my daughter Natalie is one of the top wedding photographers practising today: incredible work, incredible business and a completely different approach to most wedding photographers.

As well as being an awesome shooter she was one of my best salespeople and contributed £3.2 million over 7 years.

Then she moved from sales and went all in on weddings and has never looked back.

Top Fearless Photographer in Scotland, Top 10 wedding photographer in the UK, UK Wedding Photographer of the Year a couple of times and awards left, right and centre from other associations.

It's obvious how proud Kenny is of Natalie.

But what really sparked my interest, aside from her accolades and incredible portfolio… is why in the world would she be focusing on weddings when all I'm guessing she's been told is portraits are the way to go for a successful business.

In this interview, Natalie shares how she books £3,000+ wedding photography packages by leading with albums, not digital files… in fact, she doesn't even offer the digitals.

Here's some more of what we covered in the interview:

• The mindset shift that keeps wedding photography exciting — even after hundreds of weddings


• Why chasing joy instead of money can actually grow your profits


• How Natalie consistently books £3,000+ weddings in a market that says “you can’t charge that here”


• The surprising power of meeting couples face-to-face (or on Zoom) before talking price


• The exact moment she asks couples to book — and why it works so well


• How to handle “you’re out of our budget” without dropping your prices or apologising


• The simple strategy that keeps her top of mind with Scotland’s best wedding venues


• Why leading with albums (not digital files) completely changes client perception and sales


• The client experience move that turns every couple into a raving fan and future referrer


• How to stay visible and relevant on social media — without it taking over your life


• Why Natalie’s playing the long game and slowly shifting into education — on her own terms

What’s on Offer for Premium Members

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews.

I’ve never shot a wedding where the couple have the digital files included — the album comes first, always.
– Natalie Martin

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all.

I might make more money shooting portraits, but weddings give me joy — I’d honestly do them for free if I could.
– Natalie Martin

In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything from what Natalie shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

If you really want something, you’ll pay for it. I wanted to step out of the £2,000 bracket and attract clients who truly value what I do.
– Natalie Martin

If you have any questions I missed, a specific question you’d like to ask Natalie, or a way to thank her for coming on the show, feel free to add them in the comments area below.

iTunes Reviews and Shout-outs

I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes