Welcome to Episode 65 of The McClain Method Podcast, where host John McClain explores the intersection of creativity and intentional design in home and life.

This episode features special guest Barb Davids, a digital marketing and SEO expert from Compass Digital Strategy, who breaks down SEO in an easily understandable format for interior designers and other creatives. Barb discusses the importance of blogging for SEO, optimizing website images, the role of Google Business Profile, and basic tips for boosting website ranking. 

Here is a rundown of what you will learn in this action packed episode:
Understanding and starting with SEO

• The importance of blogging for SEO
• Visual aspects of website affecting SEO
• Using Google My Business for SEO
• Ads for SEO and business growth
• Diversifying geography and platforms for SEO

Timeline:

02:15 Upcoming Events and Social Media Engagement

03:38 Introduction to Special Guest: Barb Davids

05:04 Understanding SEO for Designers

10:05 Blogging for SEO Success

15:20 Optimizing Images and Google Business Profile

20:15 Link Building and Diversifying SEO Strategies

32:08 User-Friendly Website Management

32:23 SEO Services for Clients

33:22 The Role of Ads in SEO

35:11 Effective Ad Strategies

39:07 Common SEO Mistakes

41:27 AI and the Future of SEO

48:13 Optimizing Website Structure

53:02 Expanding Geographic Reach

56:37 Finding the Right Keywords

59:22 Working with Barb for SEO Success

Barb Davids, founder of Compass Digital Strategies since 2018, is a digital marketer with over 25 years of experience.  She's not here for the fluff – Barb's passion lies in providing direct, results-oriented digital marketing solutions for ambitious business owners. She has helped them get 256% more organic search traffic, 22% more leads and 51% more sales from Google organic search. When she's not behind the laptop, she's out running with her dog, Stone, in whatever city she's digital nomading at the time.

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