The Power of Presence: How Entrepreneurs Can Use the Media to Build Bold, Confident Brands

In this powerful episode of the GRASP Confidence podcast, Tara sits down with media and PR expert Eric Yaverbaum, CEO of Ericho Communications, to explore the transformative impact of media presence on entrepreneurial success. With over 43 years in public relations, Eric has helped shape the brands of industry giants like Sony, IKEA, Progressive Insurance, and Beachbody, teaching them how to leverage media to amplify their voices and build credibility.

Eric shares his insights on why media coverage is not just a visibility tool, but a key confidence booster for entrepreneurs aiming to expand their influence. As the bestselling author of Public Relations for Dummies and Leadership Secrets of the World’s Most Successful CEOs, Eric knows how to tap into the power of positive press to create momentum for businesses and individuals alike.

In this episode, we cover:

• Practical strategies for entrepreneurs to grow their brands through targeted media coverage.
• The role of media exposure in building not just a brand, but a confident, influential presence.
• Tips on connecting with highly successful individuals and why your network is crucial for your brand’s growth.
• Insights from Eric’s upcoming book, The Audacity of Silver Linings, and his unique approach to finding optimism even in challenging times.

Whether you’re an entrepreneur looking to break into the media or a seasoned pro aiming to amplify your reach, this episode is packed with actionable advice and industry insights.

Tune in to learn how to harness the power of presence and take your brand to new heights!

• Visit his website to learn more: https://www.ericyaverbaum.com
• Enricho Communications PR Firm: https://erichopr.com

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• Book: How To GRASP Confidence & Own Your Power is available on Amazon. Grab your copy today for a confident tomorrow!
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