I’ve been diligently working hard on some of my clients launches, and noticed two sneaky little changes that Facebook has made that I almost missed!

I spend a great deal of my time in Facebook’s Ads Manager, and so If I nearly missed them, then you might miss them too!

The first is a small change within the lookalike audience section of the Ads Manager. Nothing major, but still great to know about since it will most certainly impact the performance of your ads and how you would normally go about choosing audiences.

The other is a change I noticed in the Connection Targeting area of Ads Manager, and where Facebook is shifting what they want to prioritize and what they consider to be important.

While neither change will derail your campaigns completely if you miss them, you’ll be much better served by paying attention to them, so click play, tune in and figure out how to best serve your ads for the rest of 2020!

• What is a lookalike audience and what's changed recently in how you set them up
• What's changing with how you target your Facebook page likes.....and what it means for the future!

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