"...To think and to will without doing, when there is opportunity, is like a flame enclosed in a vessel and goes out; also like seed cast upon the sand, which fails to grow, and so perishes with its power of germination. But to think and will and from that to do is like a flame that gives heat and light all around, or like a seed in the ground that grows up into a tree or flower and continues to live..."

This week, I’m reading a quote that sums up Johnny Appleseed’s beliefs from Heaven and Hell by Emmanuel Swedenborg, published in 1758.

Reflection questions:

• How many of your fundraising goals are outcome goals and how many are process goals?

• How would your conversations with donors be different if you focused on process goals?

Reflection on quote:

Earlier this week, I read an article about goals and whether to envision the process to reach the outcome or the outcome. The article referenced the life and work of John Chapman; otherwise known as Johnny Appleseed.  Like many, I pictured Johnny Appleseed as wandering aimlessly around the countryside, randomly sprinkling seeds that grew into trees and, against all odds, orchards.  But that wasn’t the case at all.  Instead, Johnny Appleseed, following his religious beliefs, knew the outcome he wanted; more apple trees for cider as an alternative to unsafe drinking water but then planned the process in which he met his goal.  This came directly from his belief that our goals can’t be reached unless we act concretely upon them. 

As I read this quote and the article, I thought of our fundraising goals and our conversations with donors.  We can set goals based on the outcome; that is, x number of dollars raised.  Or, we can set goals based on the process of reaching the outcome; that is, x number of phone calls and meetings or x number of opportunities presented for donors to give.  As the article and quote alluded to, we are more likely to reach the outcome goal if we envision the process to reach the outcome and create goals around that process.  More importantly, by creating process goals, when we meet with donors, the conversation is undergirded less by the outcome and instead on the process of giving donors an opportunity to be generous.

This quote has entered the public domain.

What do you think?

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Music credit: Woeisuhmebop