67 – 5-Minute Focus: Describe Your Customers' Transformation

Update: 2016-12-05

Description

We talk a lot about how we help people. But what does their transformation look like? We want to identify how our customers’ lives are transformed because of our products, our services, or interacting with our brand.

Today we’re going to focus on how you can easily describe your customers’ transformation.

Here’s a look at a sample grid (feel free to use this for your brand!):

Customer Transformation - Before & After

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00:00

67 – 5-Minute Focus: Describe Your Customers' Transformation

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Podcast

67 – 5-Minute Focus: Describe Your Customers' Transformation

Patrick McGilvray

67 – 5-Minute Focus: Describe Your Customers' Transformation