In this episode:

• What authors don't know about media [2:26 ]

• How to be media ready [3:33 ]

• Timing on preparing for media interviews [5:27 ]

• Advice for authors on getting comfortable on camera [5:45 ]

• Paula's accordion method for sharing information [10:20 ]

• Advice on speaking good sound bites to break through the noise [16:29 ]

• How to pitch media and where to find contacts [20:25 ]

• Lists and using them to stay productive [26:53 ]

Paula Rizzo is an Emmy Award-winning television producer, best-selling author of Listful Thinking & Listful Living, a media-training coach, speaker, LinkedIn Learning Instructor, host of the live-stream show Inside Scoop, and creator of the popular online training Media-Ready Author.

She media trains fiction and nonfiction authors who are both traditionally and self-published. Harper Collins, Workman Publishing and Time Inchave all hired Paula to prepare their authors for book launches. She's also media trained executives from The New York Times, Dow Jones, Fortune 200 companies and privately-owned organizations.

Paula served on the advisory board of Books for Kids, is a member of The Authors Guild and Women's Media Group, as well as a founding member of Chief in New York City. She's currently working on a novel and several children's books. 

Connect with Paula:

10 Media Questions That Every Author Needs to Answer: http://paularizzo.com/10Q

LinkedIn: https://www.linkedin.com/in/paularizzo1/

Instagram: https://www.instagram.com/listproducer/ 

Twitter: https://twitter.com/ListProducer 

Connect with Estelle:

Her website: https://estelleserasmus.com (sign up for her newsletter and receive her free pitching guide).

Writing That Gets Noticed: Find Your Voice, Become a Better Storyteller, Get Published: https://estelleserasmus.com/books/writing-that-gets-noticed/

Adjunct Instructor, NYU (Sign up for her latest classes-Writing That Gets Noticed is now a course for the Journalism Certificate) https://www.sps.nyu.edu/professional-pathways/faculty/1068-estelle-erasmus.html

Her Substack https://estelleserasmus.substack.com (with craft advice and writing opportunities)

Instagram: https://www.instagram.com/EstelleSErasmus/

X (formerly Twitter): https://twitter.com/EstelleSErasmus

Threads: https://www.threads.net/@estelleserasmus

Blue Sky: https://bsky.app/profile/estelleserasmus.bsky.social