67. Why New Client Promos Work: How to Turn Discounts Into Loyal Clients
Description
New client promotions have been a hot topic in the beauty industry, with many saying they only attract “cheap clients.” In this episode of The Rebel Show, I share why I’m a big believer in new client promos and how I’ve used them to consistently bring in clients and then convert them into loyal regulars.
You’ll learn:
• The truth about why promos don’t just attract bargain hunters
• My exact package strategy that creates urgency and commitment
• How a 3-service new client package boosts rebookings and retention
• Why getting someone in for four total visits dramatically increases their lifetime value
• How to reduce friction for new clients and create an experience that keeps them coming back
If you’ve ever wondered whether new client deals are hurting or helping your business, this episode will show you how to structure promos the right way so they become one of your best growth tools.
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