Listen Top Shows Blog

685: Decision-making in marketing - do you remember last year's decision?

685: Decision-making in marketing - do you remember last year's decision?

Update: 2024-09-04

Share

Description

We all make decisions nonstop, but what are they based on other than our vague recollection of previous decisions? How can we level up decision-making in marketing?

On Episode 685 of "The Business Storytelling Podcast," I'm joined by Erik Larson, of Cloverpop, author of the HBR decision-making checklist, to discuss that topic.

Learn more about Cloverpop: http://cloverpop.com

Comments

Top Podcasts

The Best New Comedy Podcast Right Now – June 2024 The Best News Podcast Right Now – June 2024 The Best New Business Podcast Right Now – June 2024 The Best New Sports Podcast Right Now – June 2024 The Best New True Crime Podcast Right Now – June 2024 The Best New Joe Rogan Experience Podcast Right Now – June 20 The Best New Dan Bongino Show Podcast Right Now – June 20 The Best New Mark Levin Podcast – June 2024

In Channel

711: What's the role of business storytelling in research?

711: What's the role of business storytelling in research?

2024-12-1924:30

710: The value of online reviews for local businesses.

710: The value of online reviews for local businesses.

2024-12-1823:40

709: Should you use your name as your website's URL

709: Should you use your name as your website's URL

2024-12-1723:04

708: The role of creativity in advertising

708: The role of creativity in advertising

2024-12-1623:32

707: Are you saying what people can't unhear?

707: Are you saying what people can't unhear?

2024-12-1224:15

706: Book launch week: The new "Instagram for Business for Dummies"

706: Book launch week: The new "Instagram for Business for Dummies"

2024-12-0624:07

705: How to earn an audience for your podcast

705: How to earn an audience for your podcast

2024-12-0524:05

704: What podcasters must know about the new FTC Deceptive Ad Rules

704: What podcasters must know about the new FTC Deceptive Ad Rules

2024-12-0425:57

BONUS: How I secure my eye-level webcam with a stand

BONUS: How I secure my eye-level webcam with a stand

2024-12-0101:29

703: What is the future of content marketing?

703: What is the future of content marketing?

2024-11-2224:35

702: Taking the Leap to Self-Employment

702: Taking the Leap to Self-Employment

2024-11-2224:39

701: What does digital transformation really mean?

701: What does digital transformation really mean?

2024-11-1422:44

700: Let's debate this: Podcast seasons or no seasons?

700: Let's debate this: Podcast seasons or no seasons?

2024-11-1224:07

699: AI Marketing and the Law: What Marketers Need to Know

699: AI Marketing and the Law: What Marketers Need to Know

2024-11-0924:23

698: How to actually cater to your audience

698: How to actually cater to your audience

2024-11-0524:09

697: What works today in word of mouth marketing?

697: What works today in word of mouth marketing?

2024-11-0123:37

696: How product, brand marketing, and content marketing work together

2024-10-2424:06

695: What is scorecard marketing and how does it work?

695: What is scorecard marketing and how does it work?

2024-10-2222:43

694: Solving problems in broken businesses

694: Solving problems in broken businesses

2024-10-2123:37

BONUS: How to book your appearance on The Business Storytelling Podcast

BONUS: How to book your appearance on The Business Storytelling Podcast

2024-10-2003:17

00:00

00:00

x

685: Decision-making in marketing - do you remember last year's decision?

685: Decision-making in marketing - do you remember last year's decision?

Trappe Digital LLC