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685: Decision-making in marketing - do you remember last year's decision?

685: Decision-making in marketing - do you remember last year's decision?

Update: 2024-09-04

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We all make decisions nonstop, but what are they based on other than our vague recollection of previous decisions? How can we level up decision-making in marketing?

On Episode 685 of "The Business Storytelling Podcast," I'm joined by Erik Larson, of Cloverpop, author of the HBR decision-making checklist, to discuss that topic.

Learn more about Cloverpop: http://cloverpop.com

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685: Decision-making in marketing - do you remember last year's decision?

685: Decision-making in marketing - do you remember last year's decision?

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