In this episode, I chat with Geraldine Maclear, an expert in SEO and copywriting, about how small businesses and startups can enhance their SEO efforts. Geraldine explains how her background in software engineering and volunteering led her to SEO, and why having a technical understanding of websites is crucial for making SEO effective. You’ll learn about common SEO misconceptions and why installing a plugin is just the beginning, not the end.

We delve into the technical side of SEO—covering image optimisation, title tags, and why it’s essential to fix technical issues first. Geraldine also provides practical advice on keyword research, domain authority, and backlinks. If you're wondering how to perform a technical audit or optimise your site, this episode has you covered.

By the end, you'll have a clearer idea of what it takes to compete in SEO, from creating engaging content to ensuring your pages are properly indexed on Google. Geraldine shares actionable steps you can implement straight away, plus insights on integrating SEO with other marketing strategies like Google Ads. If you're ready to improve your website’s performance, this episode is a must-listen!

In this episode, we cover:

• 00:00 Introduction and Geraldine's journey to SEO


• 02:20 The Intersection of software engineering and SEO


• 06:07 Understanding SEO: Common mistakes and misconceptions


• 10:20 Image optimisation best practices


• 13:18 The long-term game of SEO


• 16:37 Keyword research and domain authority


• 23:10 Technical SEO and website performance


• 55:11 Optimising meta tags and on-page elements


• 55:52 Importance of internal linking


• 56:27 Off-page SEO and backlinks


• 58:00 Technical SEO: The foundation


• 01:00:11 On-page SEO: Content and keywords


• 01:00:17 Effective backlink strategies


• 01:01:41 Technical SEO: DIY fixes


• 01:13:51 SEO for new vs. existing websites


• 01:16:54 Keyword cannibalisation explained


• 01:20:57 SEO tools and resources


• 01:36:04 Final thoughts on SEO
  Watch the episode on YouTube:

• https://youtu.be/aiBnJ5j4zBM

Where to find Geraldine Maclear:

• LinkedIn: https://www.linkedin.com/in/geraldinemaclear/


• Website: https://happypedals.ca/

Where to find me:

• LinkedIn: https://www.linkedin.com/in/tomaszlisiecki/


• Website: https://nerdcow.co.uk/


• Newsletter: https://webabunga.com/

Thanks!