Hard Truths About Business from Alex Hormozi and how I can put them into action…

1. Nobody knows you exist. Advertise more.
2. Be willing to repeat yourself. People need to be reminded more than they need to be taught.
3. The proof you get from happy customers is way more convincing than any marketing. So get testimonials and use them often.
4. Raising prices almost always makes you more money but you’ll hear a “no” more often and that’s okay.
5. Your business is never too big to spend time talking to your customers.
6. Before you try anything new, do ten times more of what already works.
7. Stagnation is stressful, growth is stressful, decline is stressful, business is stressful. You just have to learn to endure.