In this episode, Geert Vromman talks to Kristof Janssens, Finance Manager at Manna Foods, a Belgian SME known for its sauces and condiments, serving both retail and foodservice clients.

Together, they reflect on Manna’s AI journey: from their first CROPLAND workshop to real operational changes.
Kristof shares what worked, where the challenges were, and how cross-department collaboration turned AI into action.

Geert explores what sparked engagement inside Manna, how concrete projects emerged from a single moodboard session, and why you don’t need to be ‘techy’ to get started with AI.

It’s an honest conversation about starting small, thinking together, and making AI practical – even in a classic production environment.