7 Powerful Psychological Principles That Increase Conversions and Drive More Sales
Description
Have you ever wondered why some websites get more conversions than others?
It comes down to the powerful psychological principles that drive consumer behavior.
In this episode, we’ll talk with Thomas Griffin. He is the cofounder and President of OptinMonster.
And after working on his own businesses and seeing what works for OptinMonster customers, he's here to share 7 Powerful Psychological Principles That Increase Conversions and Drive More Sales.
Plus, he gives us a bonus tip that will change how you look at your products.
Intro: 00:32
03:46 Reciprocity (give a little to get a little)
09:06 Loss Aversion (people are 2x more motivated by the fear of loss than the potential of gain)
13:13 Consistency and Commitment (people want to be consistent with commitments, conscious or unconscious)
17:34 Scarcity and Urgency (when there's a limited quantity with dwindling time to act, people tend to act)
21:54 Liking (people buy from people that are both like them and actually like them)
25:32 Authority (people give more weight to experts)
28:41 Social Proof (validating your decisions based on popular opinion)
OptinMonster
TrustPulse
Ziegarnik Effect
Book - Thinking Fast and Slow by Daniel Kahneman
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