Imagine if you are on national TV with millions of people watching. The reporter says, "Our next guest says he is a self-defense expert."

He turns to you and asks, "What qualifies you as a self-defense instructor. I mean, this is a serious subject. Why should we listen to you?"

What would you say? 

In this episode, we pose that question to COBRA-Defense founder Chris Sutton and learned his unique analogy and rock-solid advice for anyone in the self-defense or martial arts business.

• Learn the difference between a real self-defense lesson and a martial arts self-defense lesson.
• What is the best way to reduce the learning curve?
• The time that police officer Sutton shot a guy in the head who then shot a child.
• Why foul language, embarrassing students, and even hurting them is not necessary for a self-defense class.
• How an "attention diversion drill" can make a parent cry watching his or her child.
• How to give students instant value and reprogram their mind before they ever learn a physical move.
• What is missing from martial arts that COBRA has?
• How martial arts respond to the question, "Who are you training your students for?"
• How to describe what you offer to prospects
• The difference between military and law enforcement training
• What is Killer School?
• What three brothers have left footprints on Chris's head?
• Why would Royal Caribbean Cruise Lines need active shooter training?

Links

MartialArtsTeachers.com

SelfDefenseBusiness.com

MATAPodcast.com

MATACertification.com