Meet Georgia, the inspiring entrepreneur who revolutionised the oral care industry with her innovative approach to toothpaste.

As the Founder of Gem, she saw a gap in the market for natural and effective toothpaste that looked good too.

Despite facing challenges, Georgia's strategic thinking and determination made her business thrive. She's a true inspiration to those who want to achieve success in their own ventures.

Watch her story now and get inspired to pursue your entrepreneurial dreams!

Produced by Pivotal Conversations

Edited by Pivotal Conversations

00:45 - Gem's Origin Story: Breaking Into the Personal Care Industry

04:00 - Achieving Legitimacy and Credibility in a Competitive Market

00:05:31 - The Importance of Nailing Formulation and Packaging for Success

09:52 - Dominate the Competition: Key Strategies for Success

13:42 - Unit Economics Mastery: Boost Your Profits

19:17 - Picking the Winning Business Model for Growth

24:31 - Striking the Balance: Premium Quality Meets Accessibility

29:30 - Hire Smart: Know Your Business Inside Out

38:42 - Fuel Your Brand with Passion and Drive for Success

43:17 - Overcoming Scaling Challenges and Building a Powerful Leadership Team

51:52 - Embrace Your Achievements: Celebrating Growth and Progress

52:25 - Reflection and Perspective: Essential Tools for Long-Term Success

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