Danny Jenkins provides insights into ThreatLocker's zero-trust framework and how it helps businesses implement the principle of least privilege. He explains the company's unified bundle, which combines allow listing, network controls, threat detection, and managed response services. Jenkins emphasizes the importance of shifting the security paradigm from default allow to default deny and educating the market about robust cybersecurity practices. 

The conversation covers the challenges MSPs face in implementing and selling security solutions to clients. Jenkins stresses the need for clear communication, quick response times, and thorough documentation when dealing with security measures. He also discusses ThreatLocker's recent activities, including their presence at Black Hat in Las Vegas and their upcoming Zero Trust World event in Orlando. 

Key Takeaways:

• Zero-trust security is about granting the least amount of privilege necessary for a task
• ThreatLocker offers a unified bundle combining allow-listing, EDR, MDR, and other security features
• Zero Trust World is an annual cybersecurity event focused on hands-on learning and industry insights
• MSPs need to evolve from IT support to proactive security management
• The cybersecurity industry needs to catch up with cybercriminals, who are currently about two years ahead
• AI-powered threats are increasing, creating new challenges for cybersecurity professionals
• Clear communication with clients about security measures is crucial for MSPs

Zero Trust World 2025:  FEB 19 - 21, 2025 at Caribe Royale, Orlando, Florida 

• Register here: https://zerotrustworld.threatlocker.com/
• Use discount code ZTWMBSYSTEMS25 for $200 off registration

Episode Sponsor: 

• SuperOps: https://itbusinesspodcast.com/superops

=== Show Information

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
• Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
• Become a monthly supporter: https://ko-fi.com/itbusinesspodcast

=== Music: 

• Countdown: Promo, Author Username: INPLUSMUSIC
• Show Intro:  Upbeat & Fun Sports Rock Logo, By AlexanderRufire
• License Code: 7X9F52DNML - Date: January 1st, 2024