In this solo episode, I’m diving into a topic that comes up all the time with entrepreneurs and creatives: vanity metrics. It’s so easy to get caught up in likes, follows, and views—but those numbers don’t always tell the real story of how your business is doing. I’m breaking down the difference between what looks good and what actually moves the needle. I’ll walk you through how to shift your focus to meaningful metrics—like leads, conversions, client retention, and revenue—and how to build a simple scorecard to track what matters. If you’ve ever felt like you’re working hard but not seeing results, this episode is for you.

Here’s what I cover:

• Why surface-level metrics can be distracting (and even misleading)

  
  

• The truth about engagement—it’s not just public likes and comments

  
  

• How to separate busy work from work that actually drives results

  
  

• A simple way to build your own business scorecard

  
  

• Why revenue isn’t something to shy away from—it’s a core business metric

  
  

• How to make sure your tracking evolves with your goals

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Unpacking this episode min by min: 

00:00 Introduction to Marketing Mindset Shifts

01:22 Understanding Vanity Metrics

05:39 The Lie of Vanity Metrics

11:22 Tracking What Actually Moves the Needle

17:59 Building Your Business Scorecard

21:51 Conclusion and Call to Action

Related Episodes:

#67 The Secret to Effortless Marketing? It’s Something You Already Do - Marketing Mindset Shift #1

#68 The Power of ‘Less is More’ in Marketing- Marketing Mindset Shift #2

#71 The Secret to Selling More: Focus on the Outcome - Mindset Shift #3

Vivian Kvam:

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• Email Vivian - vkvam@thetandemworks.com 

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• Email the team: RidingTandem@thetandemworks.com 

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Riding Tandem with Vivian Kvam

A podcast from Tandem Works

Email the team: RidingTandem@thetandemworks.com