#73 Lust Minerals: Stacey Hollands on Influencer Marketing, Rebranding and Building an 8-Figure Brand
Description
Today I chat with Stacey Hollands - the founder of Australia’s leading clean beauty brand Lust Minerals. Back in 2014, Stacey launched from an initial $10k investment and then went on to achieve $1 million in sales within the first 18 months! And more recently making $24million in the past 3 years.
After sadly losing her dad at a young age to cancer - Stacey realised that we only really get one chance at life, and how harmful the chemicals and toxins we use every day can really be. So 7 months later she got to work and started to formulate the perfect natural product - this actually took 2 years to get to market, but it was worth the wait because that perfect product is now Lust Minerals’ best seller, with one selling every two minutes!!
Today we chat about the journey that brings us to today, how they grew using influencer marketing and their big rebrand that cost $300,000!
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United States
