In this globe-trotting and data-packed episode of Pets Add Life, hosts Kristen Levine and Chris Bonifati bring you stories of science, inspiration, and adventure. First up: Roy Ben-Tzvi, founder of The Wolf newsletter, shares his journey from startup founder to pet industry analyst and dives into trends like smart collars, pet supplements, and what makes pet businesses succeed. Then, children’s author and former biologist Stephanie Gibeault teaches us how dogs experience the world—and why butt sniffing is more polite than it seems. Plus, meet a cat who sailed the Pacific, and learn why dogs can smell your stress (and possibly your math anxiety).

Special Guests:

• Roy Ben-Tzvi – Founder of The Woof newsletter on pet business & investment
  
  Website: https://www.woofnews.co/
  
  Linkedin: https://www.linkedin.com/company/the-woofnews/ 


• Stephanie Gibeault – Science Writer & Children’s Author of Dogs vs. Humans
  
  Website: https://www.stephaniegibeault.com
  
  Instagram: https://www.instagram.com/stephanie_gibeault
  
  
  
  

Pet Product Recommendations:

• Meowijuana's Meow-Jane Scent Enrichment Kit for Cats (13 herbal scents): https://www.meowijuanashop.com/products/meow-jane-scent-enrichment-kit
  
  
  
  


• PILL PALS Deodorant-Style Treat Paste for Dogs (makes pill-giving easy): https://www.chewy.com/pill-pals-dog-pill-hiding-treat/dp/899999
  
  
  
  

Q&A Topics:

• Sarah from Phoenix, AZ: “Is my dog overweight? What signs should I look for?”
  
  
  
  


• Mark from Denver, CO: “How can I tell if a trainer truly uses positive reinforcement?”
  
  
  
  

Related Links:

• The Woof Newsletter (Pet Industry & Investment):https://www.woofnews.co/


• Stephanie’s Book: Dogs vs. Humans (Available on Amazon or local bookstores)
  
  
  
  


• Association for Pet Obesity Prevention: https://petobesityprevention.org
  
  
  
  


• ASPCA Safe Herb List for Cats: https://www.aspca.org/pet-care/animal-poison-control/toxic-and-non-toxic-plants
  
  
  
  


• The Dog Who Saved the Bees (Preorder): https://www.stephaniegibeault.com/dog-who-saved-the-bees
  
  
  
  


• Research: Dogs Detect Stress via Scent (NBC): https://www.nbcnews.com/news/world/dogs-smell-stress-science-says-rcna50138
  
  
  
  

Social Media & Submissions:

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• Submit a Question: https://petsaddlife.org/podcast
  
  
  
  

Watch or Listen Every Tuesday:

• YouTube: https://www.youtube.com/c/PetsAddLife
  
  
  
  


• Apple Podcasts: https://podcasts.apple.com/us/podcast/pets-add-life
  
  
  
  


• Spotify: https://open.spotify.com/show/0f6yDwFz1ndmkt4cFzWVPY
  
  
  
  


• Or stream it on DOGTV’s FAST channel, DOGTV Unleashed: https://www.dogtv.com/unleashed
  
  
  
  

Presented by:

American Pet Products Association (APPA) & DOGTV