758. How to Increase Your Gym Membership Rates Without Losing Members
Description
Jason and Fern dive into the topic of gym rate increases, covering why they’re essential for sustainable growth and how to approach them effectively. They share insights on preparing members, communicating value, and navigating potential pushback to help CrossFit Affiliate Owners successfully implement price changes without losing community support. This discussion provides actionable strategies for Affiliate Owners to increase rates confidently while improving the overall member experience.
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CLICK HERE to grab the “Raise Prices Without Pissing Off Your Members” Mini-Course
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Learn more about Affiliate Universityhttps://www.besthouroftheirday.com/affiliate-university
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Learn more about Push Press Gym Softwarehttps://www.pushpress.com
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0:00 - Introduction
1:21 - The inevitability of raising rates in business
5:02 - Low-ticket versus high-ticket pricing strategies
10:14 - Addressing members on grandfathered rates
16:02 - Recognizing members who support a rate increase silently
18:52 - Keeping up with operating expenses as a reason for rate increases
23:22 - Covering costs for staff, systems, and fulfillment
25:57 - Why value-added improvements make rate increases logical
30:22 - Communication strategies for a smooth rate increase
32:56 - Addressing members’ concerns about increased rates in person
34:36 - Ideal lead time for notifying members about rate changes
37:11 - Real-life scenario: gym acquisition challenges due to poor finances
41:02 - Adapting to uncontrollable external changes in business
46:45 - Strategies for handling member feedback on rate increases
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