In this episode, I geek out with Maeve Ferguson, an ex-steeplechase jockey turned Big Four consultant and data expert. We dive deep into the often-overlooked power of diagnostic assessments and how "Agentic AI" is revolutionizing the way experts build sales funnels.

Maeve shares how moving beyond simple "quiz funnels" to robust data diagnostics can uncover the gap between an entrepreneur's perception and their business reality, ultimately leading to higher-quality leads and closed deals.

Key Highlights & Takeaways:

• The Power of Diagnostics: Maeve explains why diagnostic assessments are superior to standard lead magnets. They provide proprietary data that allows you to segment audiences by investment ability (Platinum to Bronze) and customize the sales journey based on their specific struggles.

• Unicorn Leadership Types: We discuss the "Ulta" framework—Visionizer, Strategizer, and Mobilizer. Understanding these profiles is critical not just for leadership, but for ensuring your sales and marketing teams aren't operating at cross-purposes.

• Agentic AI in Sales: Maeve reveals how she uses AI agents to run continuously in the background. These agents analyze who buys high-ticket items versus low-ticket items and automatically optimize ad copy to attract better buyers.

• The "Delulu" Factor: Data hates nature and never lies. Maeve shares amusing insights on how diagnostics expose the gap between where business owners feel they are versus what the numbers actually say—a critical leverage point for sales conversations.

• Sales Coaching Automation: We explore how AI agents now review sales call transcripts against frameworks to provide immediate, in-context coaching to sales reps, celebrating wins and flagging missed opportunities.

• Passion, Authenticity, and Curiosity: I challenge Maeve on her self-assessment as a salesperson, applying my three-part diagnostic for sales effectiveness.

Resources Mentioned:

• Maeve’s Diagnostic: Impact Score Assessment

• Book Mentioned: Surrounded by Idiots by Thomas Erikson

Connect with Maeve Ferguson:

• LinkedIn: Maeve Ferguson

• Substack: Maeve Ferguson

This is one of the most high-energy, high-insight conversations we've had on the show!
If you care about data, diagnostics, sales, or the future of AI-powered selling, you’re going to love this one.