John Crickett is the creator of Coding Challenges, a newsletter for engineers that has over 54k subscribers. John’s LinkedIn profile grew from 3k to 150k+ followers in a year. In this episode, we dive into the process and mindset that allowed John’s following to grow so quickly.

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Segments

• [00:58 ] Introduction
• [03:18 ] Spending a million Euros and a year on an MVP
• [05:54 ] Coding Challenges
• [08:15 ] MVP for an info product vs. software
• [13:51 ] Growth on LinkedIn
• [17:32 ] Post structure
• [19:48 ] Comments on posts
• [21:48 ] Twitter/X
• [25:15 ] Coding Challenges newsletter
• [27:12 ] Building a personal brand
• [34:09 ] Nicheing on LinkedIn
• [41:50 ] Selling B2B vs. B2C
• [47:18 ] Tangent on car salesmen
• [50:13 ] Book recommendations

Where to find John

• John’s LinkedIn
• Coding Challenges
• Coding Challenges newsletter
• Coding Chats podcast
• 30 Day LinkedIn Personal Branding Challenge for Software Engineers (starts on May 20, 2024!)

Links 

• Advent of Code
• Carrd website builder
• AirChat

Podcasts

• My First Million (Jason Cohen episode)

Books

• Stop Asking Questions by Andrew Warner
• Hatching Twitter by Nick Bilton

Get in touch!

• Send us an email at hello@buildersgonnabuild.com
• Subscribe to newsletter at buildersgonnabuild.com
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